Friday, January 8, 2010

Seeing the light at the end of the tunnel

Monday, marks the start of my last semester in graduate school. I am pursuing a master's degree in Integrated Marketing Communications from West Virginia University. The courses I have taken to date are:

Intro. to IMC
Market Research
Audience Behavior
Creative Strategies
New Media
Direct Marketing
Creative Strategies in Direct Marketing
Public Relations
Brand Equity Management
Advanced Creative Strategies

and my final classes this quarter and next are:

Applied Public Relations
Consumer Sales Promotion
Cap Stone Course

Top Shelf Blends

This landing page is just the start of this web design project featuring Top Shelf Blends. The style was a new one for me. I used their labels as a basis for this design and found artwork that I felt mimicked their branding. This project was a lot of fun and enabled me to think "outside" the box.

Downtown Experts

For this project, I was not the main original designer. I did change some layouts, coloring, and made the design more clean. I did create the mini-websites for the businesses detailed listings. This is an exciting project by Town Center Associates in Beaver, PA designed to bring consumers back into their downtown areas. The database was created by Nezen Creations.

Dr. Doug

Dr. Doug's website focuses on holistic care for a dog's health and well being. The site features a drop down menu and can be seen here.


This project was for a 4" x 9" rack card featuring coupons for the doggie daycare Dog-Ma, which is based in DC.